“Sending SMS to your customers? It seems invasive… ”
I was skeptical at first when the idea was first mentioned to me. But when I started to look into SMS marketing, I realized that with the right frequency and the right messaging, it could be a very effective method of communication.
SMS open rates are much higher than other types of messaging and they reach people on a more personal level. And businesses are learning to take advantage of it. SMS Marketing in all its forms is making inroads into all types of businesses, including mine. It may seem invasive, but in my experience you can turn “invasive “in “staff ”- with the right strategy.
According to an Intis Telecom report, application-to-person (A2P) messaging has a expected growth rate of 6.99% at present. Also, this is expected to continue until 2023. So it makes sense tThis is an area that many companies are trying to optimize.
The same goes for my team. We are working on integrating message marketing into my Sourcify business, and through this process I have discovered some things about this type of marketing that make it a must-have for just about any business.
Here’s why you should make mass message marketing part of your strategy.
1) Messages are almost always open
You are probably doing email marketing – pretty much everyone. What’s your best open rate? Maybe 10%? 20%? 30% if you are doing well? Mailchimp puts the average of all sectors at just over 21%.
The opening prices of SMS are as high as 98%. It takes emails out of the water.
Be careful though – legally you need to get the customer’s permission to text them. You must also provide a disclaimer and a disclaimer.
However, deactivation is far from a bad thing for your messaging. It can actually be a great way to build trust with your customers because‘is much more visible than the option on an email and allows them to feel more in control of the messages they receive.
An email can be sorted into a folder that isn’t touched, especially with the high number of people using Gmail with its auto-sorted inbox. Microsoft Outlook now also has some of the same functionality with its “Focused” Inbox.
SMS does not.
Text messages are a fantastic addition to other parts of your marketing mix. They’re almost always read, and if you use the right copy, they can generate a response in a way other media can only dream of.
2) Messages are (super) easy to automate
You already know that SMS enjoy a high open rate. But if you combine that with the ease of automation that app-based messaging can bring, you can drive traffic in a big way.
There is a wide variety of apps that will help businesses of all sizes manage their SMS marketing. These apps handle sending, receiving, KPIs, and other important tasks and dashboards.
Choosing the right SMS app depends on the size of the business you run, the industry you are in, and the type of feature that is most important to you.
There is no simple universal option. But all the major contenders can help you automate marketing to a full list of phone numbers. SMS marketing apps extend your reach far beyond what an individual could do.
3) Messages are ideal for urgent offers
SMS are open on average only two minutes after being received. This makes them a fantastic choice for any deal that has an element of time.
You can introduce a level of urgency into your marketing by using SMS messages to send reminders, special offers or notifications. One of the best ways to use SMS is to push flash sales and other really short-term specials.
SMS marketing is a time sensitive medium by its very nature. Everyone keeps their smartphones nearby if not on them all the time, and an urgent offer (especially for a local business) may be the way to go. The exorbitant opening rates for text messages, as opposed to an email combined with that two-minute window, make these messages the perfect vehicle for quick promotions.
If you write a good copy in that 160 character space, you may see a significant bump in response. This short copy with a link at the end is great for catching people‘attention quickly, and this causes a immediate response.
An urgent offer is best when it can reach people immediately. Any SMS app will allow you to quickly make an offer and quickly attract people to the door.
If you run any business that revolves around a local clientele, it’s a great way to get people to come and visit a place. And for large businesses that might rely on e-commerce, it can get people to log in and spend money on your website.
Final thoughts: With great power comes great responsibility
My own business uses SMS for a variety of purposes, but one of them is to keep people up to date with the latest news in our business.
We have a text messaging number designed to respond to people when they want updates for our business, and much of it is automated. We also have direct communications from people directly to our customers.
The frequency of messages is important; you don‘I don’t want to bore your customers.
Oracle‘S recommendation is one message per week generally, but it depends on your business, your market segment and your customer base. We are trying to reach that mark, but over time we may need to adjust our frequency as SMS marketing becomes more and more saturated.
SMS is not only useful for marketing messages. They are a great way to deliver immediate updates on the state of the business to your customers. If you come across a breakdown, a new innovation or any other type of news concerning your business, the SMS messaging can quickly transmit them to all your customers.
He‘It’s best understood not as a stand-alone strategy, but as a small part of a larger marketing strategy. Use it for unique promotions, quick updates, and things you want people to take action on immediately.
You can even combine it with your Facebook ads for an easy marketing funnel. My recommendation is that you start using SMS today as part of your marketing mix and find out why more and more marketers are adopting it.
Published March 1, 2021 – 09:14 UTC