Remember when Apple stopped including power supplies with iPhones last year? While the company claimed it was all for the environment, people who didn’t have a charger were furious that they now had to buy a separate expensive brick to be able to use their new phones.
But while most of us just shit and moan and give our hard-earned money to Cook et al., One country decides to take action: Brazil.
In October, Procon-SP, the Sao Paulo state consumer protection agency, has asked Apple to justify not including the charging brick in iPhone cases. He wasn’t happy with the tech giant’s response to environmental savings and said the brick is an important part of the phone’s package.
The agency even asked Apple if it would consider downsizing the iPhone 12 because it doesn’t include a charger. However, Apple hasn’t changed anything.
According to Brazilian publication Tilt, over the weekend, the agency fined Apple 10.55 million reais ($ 1.92 million). In addition to not including chargers in iPhone cases, he also accused Apple of misleading advertising about the iPhone’s water resistance and unfair repair terms.
What does this mean for Apple? Nothing. What do you think $ 2 million represents for Apple? Let’s do some MATH.
For convenience, we will round up the fine to $ 2 million (what is $ 80,000 for Timmy?).. The price of the base model of the iPhone 12 is $ 799. The fine is therefore equal to 2503 iPhones. For the background, Apple sold 18 million units of iPhone 12 in the fourth quarter of 2020 in China alone.
The company’s most expensive item, the Mac Pro, starts at $ 5,999. With $ 2 million, the agency could get 333 Mac Pro units. Good days for the employees.
According to Statista, Apple’s annual revenue in 2020 was $ 274.5 billion. So this fine is fair 0.00007285% of its turnover. Pocket change.
You understand the basics. This fine does not harm the company in any way and could get away with this minor amount. and it can continue to sell iPhones without including chargers or lowering the price.. Capitalism for victory.
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Published March 22, 2021 – 11:46 UTC