Car-sharing platform CEO Niki Sie talks about the future of mobility


In our video series, Relax with Boris, Boris Veldhuijzen van Zanten, CEO of TNW, talks to Dutch entrepreneurs and innovators. Check out this latest episode in which Niki Sie, CEO and founder of the carsharing website Juuve, shares his vision of the car of the future.

When COVID-19 hit last year, Juuve CEO Niki Sie feared it was the end of his three-year business. The carsharing platform was just starting to gain ground. Sie was expanding the selection of cars, when the whole country was suddenly urged to stay home as much as possible.

“Many of our users reserve cars for business reasons – they are needed to get to the office or for a meeting,” says Sie. “It all came to an abrupt end in March 2020.”

But Sie was lucky: the pandemic had an unexpected side effect. Because many people no longer felt safe on public transport, Juuve attracted many new users in 2020. Currently, the platform is used by 21,000 people and has 250 cars in Utrecht and Rotterdam. You can book, find, and unlock cars – many of which are electric – using their app.

In this episode, Sie discusses the future of mobility, while driving Boris on a go-kart track. Fewer cars, fewer emissions and more urban space for people are key to his vision for that future. What happens when we no longer own our own cars? How will self-driving cars affect our lives? Watch the full video above to find out.

Also watch the previous episodes:

Relax with Boris: Episode 1 – with TNW CEO Boris Veldhuijzen van Zanten and TNW media manager Anouk Vleugels.

Relax with Boris: Episode 2 – with Boris Veldhuijzen van Zanten, CEO of TNW, and Jeroen Tas, innovation director of Philips.

Relax with Boris brought to you by Polestar.

Published March 5, 2021 – 12:13 UTC


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