England’s West Midlands is going to reward people for not using their cars


This article was originally published by Christopher Carey on Today’s cities, the leading information platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates, follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and Youtube, or subscribe to Cities Today News.

Transport to the West Midlands (TfWM) in the UK has teamed up with the University of Warwick for a two-year trial aimed at convincing motorists to switch cars to more environmentally friendly modes of transport.

The Future Transport Showcase will use electric scooters, on-demand buses and a car-sharing program to reduce personal vehicle use, reduce carbon emissions and create a more eco-friendly campus.

Throughout the trial, participants will be encouraged to change their transportation choices and incentives will be offered to those who choose greener trips as part of the ‘Choose Your Way Warwick’ campaign, held at the Betterpoints app.

West Midlands Mayor Andy Street said: “Since the start of the Industrial Revolution, the West Midlands have always been a hub of innovation, and we are always at the forefront with the development of green battery technology, new low carbon housing and digital 5G. connectivity, autonomous vehicles and transport systems of the future.

“The University of Warwick’s Future Transport Showcase will provide students and staff with more flexibility, choice and greener travel solutions for the region, at a time when we face a climate emergency and urge people to leave the car at home.

“And this essay will show what works as we craft transport policies to address the climate emergency we all face.

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Future transport zone

West Midlands region hosts £ 22million (US $ 30.7million) Future Transport Zone, set up to present the latest technologies and data for more accessible and connected, faster, cleaner and greener transport alternatives – contributing to the achievement of its # WM2041 ambition to reduce the region’s carbon footprint.

Warwick campus projects will include:

  • Voi Technology bring carbon neutral electric scooters to the University of Warwick campus as part of the UK government’s Electric Scooter Pilot Program.

  • Enterprise Car Club provide two low-emission Hyundai Ioniq cars for staff, students and the local community. Vehicles can be booked for periods ranging from half an hour to a full day. In addition to the two-car club vehicles, members can also use any of the automobile club’s 1,400 vehicles across the UK.

  • An on-demand service will be introduced later in the year, allowing people to order a bus in the same way as a taxi.

Incentive programs

The concept of offering incentives to people who abandon their cars has recently gained traction.

Last week, Brighton and Hove City Council launched its “Move For Change” program through the BetterPoints app to encourage people to choose active and sustainable travel options.

More than 100 people signed up for the program in February, recording 1,500 activities and over 4,000 kilometers traveled.

They can now earn points by walking to work, using active commuting options for school errands, cycling around town, participating in leisure and exercise activities, using buses and by taking the roads of the city. BikeShare Bicycles.

In February 2020, the Austrian capital Vienna started offering free tickets to museums and concerts reward people who have switched from using their cars to more sustainable modes of transport.

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Published March 9, 2021 – 12:00 UTC


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