Facebook will lift its ban on political ads in the United States on Thursday, the social media giant said on Wednesday.
The company imposed the temporary ban after the November 2020 presidential election to curb the spread of disinformation afterwards.
He will now resume advertising on “social, election or political issues, ”Facebook announced in a blog post:
We’ve heard a lot of commentary about it and learned more about political and election advertising during this election cycle. Therefore, we plan to use the coming months to take a closer look at how these advertisements work on our service to see where further changes may be warranted.
The move follows a similar move from online advertising rival Google.
The search giant also briefly banned political ads after the election, and again after the U.S. capital insurgency. This latest ban was lifted at the end of February.
[Read: How do you build a pet-friendly gadget? We asked experts and animal owners]
Facebook also temporarily allowed some political ads in Georgia, ahead of the state’s run-off election in January. It will now allow them to anywhere in the United States.
The announcement was made on the same day that the Democratic Party and Senate campaign arms called on Facebook to lift the ban.
The Hill reports that party leaders said the policy had failed to curb disinformation, while making it more difficult to communicate with voters.
Grassroots political groups that rely on Facebook to reach their communities will also welcome the resumption of political ads.
However, not everyone will be happy with this decision. Critics argue that the practice spreads lies that endanger democracy and benefit demagogues.