How to use AI to better serve your customers


As remote working became the norm during the pandemic, more companies have integrated AI to help things run smoothly and efficiently. Improved chatbots and personalized virtual assistants in the retail and Health care industries to intelligent learning software for education, AI systems can understand and support customers at an advanced level.

Even when AI is used to automate parts of marketing strategies, it’s clear that it’s a much more efficient way to collect and analyze data, allowing businesses to better understand their customers and free up more time. to interpret the data and use it for improve every step of the customer journey.

But are we taking advantage of this revolutionary technology as much as possible?

With the ability to collect and analyze behavioral data, operate with real-time integration and prediction, and autonomously create a continuous loop of learning and improvement, there are endless possibilities that we can exploit to better serve our customers.

We spoke with four fast growing scale-ups from’s Rise programme to discover unique ways to harness the power of AI to rise in power their customer experience.

Using AI for better trading

Trading and investing in the stock market can seem a little intimidating to the average person. That is why BOTS simplifies the experience for their users by providing AI bots that they can use to make profits easily and autonomously. Colin Groos, CCO and founder of BOTS told us:

“We are democratizing this world of professional and automated trading. The ordinary citizen can now trade through the BOTS app in the same professional way that banks and asset managers have done for many years. They say that when someone wins on the stock market, someone always loses. That is true. Now BOTS is making it a level playing field. Anyone in the world will have access to professional strategies. ”

The human brain really can’t compete robots provide much faster calculations, can better assess risks and predict the best trading strategies. Some bots even use machine learning to continuously improve as they gain more knowledge about the market. Anyone with a knack for creating algorithms is able to download their own bot to the platform, whether for themselves or for other customers the advantage being that the creator makes a profit every time another user trades with their bot.

When it comes to deciding which bot to invest in, you can browse the strategies, checking the detailed descriptions which give you an explanation of the strategy, tips from the creator of the bot, risk level, as well as past performance. Once you take all of these factors into account, you are ready to make your decision and start trading.

Using AI for a better experience in places of recreation

For visitors and sites alike, overcrowding can be both an inconvenience and a safety hazard. In light of the pandemic, crowd control is a much higher priority as venues begin to reopen.

With ConidentCrowd control tech, sites are able to optimize the customer experience and improve the dispatch, convenience and safety of visitors. Through the use of AI and real-time data, the ticketing system automates capacity planning and improves traffic flow at leisure venues.

For example, AI-powered smart slots detect patterns of visitor behavior and automatically increase ticket prices at peak times, encouraging visitors to book less busy slots. Queuing for a parking space in the parking lot is another headache for visitors, but thanks to AI analyzing the data captured from the parking behavior of customers, this process is also made more efficient. Likewise, heat mapping and smart messaging help control the flow of crowds within the premises.

As more and more places understand the importance to use AI for this, Convious has seen an increase in demand for its services. Camiel Kraan, CEO of Convious, told TNW:

“The majority of ecommerce platforms are data driven and understand the power of data and how to use AI to optimize their bottom line. They are results-oriented rather than feature-oriented. However, most of the established ticket sellers for the sites are still feature-oriented. In order to optimize results, you need marketing and data DNA at the heart of your business, and in this respect our offer is quite unique. “

Use AI to better understand and deliver video content

Customers don’t expect to have difficulty finding content, especially when it comes to the entertainment and media platforms they use. With so many options, if a specific video proves difficult to find, it’s likely that users will give up and look elsewhere.

As explained by Roland Sars, CEO and co-owner of Media Distillery, “Consumers are increasingly critical and selective about how they spend their time and on which platforms.”

This means that media companies, especially the more traditional brands that are now adapting Digital TV, must step up their game to survive and thrive.

Media distillery solves this problem by providing AI solutions that diagnose video content, from facial and voice recognition to the recognition of objects, logos and even subjects. For example, facial recognition can be used to alert users when their favorite athletes, politicians, or pop stars are on TV. This makes it easier for an online platform to explore, categorize, and customize its video content recommendations, making it easier for its users to find what they want to watch.

“The demands of the entertainment industry are changing rapidly, so it is important that video platforms really stand out and continue to attract viewers. At Media Distillery, we believe it starts with a better understanding of the content you need to distribute or display, ”Sars told TNW.

Using AI to optimize home deliveries

Online shopping has never been easier and e-commerce has grown exponentially over the past decade. Especially in the past year, when most countries around the world have experienced lockdowns, the number of online orders have exploded, encourage logistics companies to step up their game in order to cope with the considerable volume of deliveries and meet customer expectations.

At the same time, as Michel Boerrigter Founder of Plotwise explained, it also has negative effects on the environment, “The rise of electronic commerce comes at a cost; Without intervention, this unprecedented demand for last mile transport will dramatically increase traffic, greenhouse gas emissions and congestion. Smart last mile optimization is one of the key ingredients moving forward, and at Plotwise we have proven that we are able to reduce this impact by up to 20%. “

By route provides a scheduling API for e-commerce companies and delivery operators, optimizing the last mile delivery process. By focusing on optimizing services, collecting more accurate data, and using machine learning to make better routing decisions, Plotwise is able to minimize errors and deliver a better customer experience.

“I think we need to change our mindset from supply to demand. Customers want their packages delivered quickly, securely and in a sustainable manner. We encourage our partners to diversify into urban network infrastructures and new modalities such as electric bicycles, low-emission vehicles, or even deliveries on foot and maybe even drones one day. Last mile home delivery using AI is an absolute necessity to win in the new reality ”. Boerrigter told TNW.

Final thoughts

It is clear that AI is useful for all types of businesses and is a powerful tool that takes both operations and results to the next level. As Boerrigter accurately described,

“Modern AI technology can transform today’s performance into tomorrow’s improvement. If you analyze tomorrow’s performance in the same way, you will create a learning loop that continually refines the operation. Learn. Execute. Realize. Repeat. Every day.”

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Published March 23, 2021 – 13:38 UTC


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