How Twitter’s battle with India is boosting its local rival, Koo


When Twitter banned former US President Donald Trump from his platform, a number of his supporters flocked to Speak, a social network that has become home to the right.

But after several calls for violence and privacy leaks, it kicked off from Google Play Store, Apple’s App Store, and even Amazon’s cloud services in January. Gaining traction at launch was for naught as it faced the consequences of hosting problematic content.

On the other side of the planetIndia is also trying to promote a local alternative to Twitter called Koo. It happened after the Silicon Valley company failed to comply with a government order and restored a few accounts – including posts, activists and actors – after briefly blocking them. The authorities then criticized the actions of the social network and even threatened criminal prosecution.

As the world moves towards the Splinternet, India tries to define its own versions through local laws and promote local applications. In this story, we’ll take a look at Twitter’s fight with the Indian government, Koo’s opportunity to take advantage of it, and the challenges he might face in trying to build on his nationalist ties.

Twitter and India

Although it is a smaller social network than Facebook, Instagram or TikTok, Twitter has always generated a lot of conversations around the world, thanks to high-profile personalities posting announcements and breaking news on the network. platform, from global leaders to large corporations.

The platform has taken proactive action against users who violate its terms of service in the United States – at least for about a year. But its actions in India have often been slow and culturally out of context.

India is a major market for the social networking platform, with over 17 million monthly active users.

Twitter has seen controversial times in the past in India. In 2018, when CEO Jack Dorsey visited India, he held up a poster – which dealt with a controversial caste issue – that some Indians found offensive. The company then had to apologize for this.