Last updated Feb 26, 2021
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If you’re still addicted to TikTok, now is the time to move on. The audio social media app, Clubhouse, could be the next big thing!
The Clubhouse is the hottest and newest platform that all Silicon Valley is passionate about. It is also hugely promoted by celebrities, politicians, bloggers, influences, famous personalities and various users from all over the world. Since March 2020, it has become a sensational and cultural phenomenon.
This audio-based, invitation-only app has created a lot of buzz as even a market has been set up on Reddit, social media Craiglist, and eBay to purchase an invitation to the app.
Let’s take a look at the reasons for its growth and popularity. But before that,
What is Clubhouse?
The Clubhouse is an audio-only social media app available exclusively for iOS users. Unlike other popular social media apps like Twitter, Facebook, Instagram, TikTok, and Instagram, Clubhouse allows users to exchange audio clips instead of videos, messages, and images. Instead of sharing pictures, videos or messages, this app lets you create rooms and “clubs” to start discussions, conversations and interactive talks based on mutual likes and dislikes. Every room in the Clubhouse has speakers, listeners, and moderators who make sure things are checked and controlled. This app was developed by Rohan Seth and Paul Davison from Silicon Valley.
What’s all the buzz about the Clubhouse?
Although launched in April 2019, it is only recently that people are in the hype about it. Last year, the app became Silicon Valley’s most talked-about platform when celebrities started taking their interest in it. The app is an invitation-only app, so you need an invitation from an existing member to join.
Many high profile celebrities like Drake, Kanye West, Kevin Hart and Ashton Kutcher have already joined the party. This increases the chances of Clubhouse members to engage and participate in discussions with their favorite celebrities.
Additionally, the app raised over $ 1 billion in its Series B funding last year. The American venture capital firm Andreesen Horowitz launched the event. Tesla’s Elon Musk and Facebook’s Mark Zuckerberg recently made a surprise appearance on the Clubhouse app. This has led to further increase in popularity of the app.
Generally, the success of social media platforms is measurable in terms of the number of people engaging on the platform. The Clubhouse app has changed both stats and play by focusing on quality over quantity.
How is Clubhouse different from other social media platforms?
Other social media platforms allow users to interact by exchanging texts and messages, photos and videos. But Clubhouse focuses exclusively on interactions based solely on audio.
In Clubhouse, you can create a room for various purposes, such as meeting strangers, hosting a party, hosting an event, informal chats with close friends, hosting panels, participating in the latest discussions and debates.
Conversations in the rooms are end-to-end encrypted and are not affordable. Additionally, a moderator oversees each room, so the content filter compares to other social media platforms. These reasons make the app secure for its users amid growing privacy concerns in the contemporary world of internment.
Why can we consider the Clubhouse as the next big thing?
One of the coolest features of this voice and audio based social media platform is that it allows users to enter and leave temporary chat rooms and participate in various gatherings. These gatherings can be small or large discussions with expert groups involving thousands of listeners.
The latest figure revealed from Clubhouse shows how fast the app is growing. At a weekly town hall event, Clubhouse co-founder Paul Davison said the Clubhouse app’s weekly active user base has doubled to 2 million in just a few weeks. US venture capital firm Andreessen Horowitz has added more than 180 investors and the the interest valuation is $ 1 billion. In this small, invite-only Clubhouse community, a brief back-and-forth conversation can build a closer relationship than other networking sites like Facebook, Twitter, and Instagram.
The Clubhouse is also a great platform for expanding influence and social base. Thousands of investors, employees, executives are already engaging in interactive panels.
Like any other social media network, Clubhouse has also come under fire for objectionable content posted on its site. In September of last year, when the app got negative publicity, some speakers perpetuated anti-semantic stereotypes.
The Clubhouse is adding innovations almost every week, from different room types, event calendars, and activity-based notifications.
The application is practical; it is easier to listen to lectures on the app, which may differ from attending in person. It’s a great approach for meeting new people, having interactive conversations, and sharing intimate connections. More as a general observation, the app currently has specific individuals for iOS and invitation-only users. If the app opens up to the general public, there’s a good chance the base could grow into the tens of millions. The Clubhouse voice chat app can present a real challenge for the social media giant.