Jersey City to expand on-demand transport after shift in commuting habits

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This article was originally published by Christopher Carey on Today’s cities, the leading information platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates, follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and Youtube, or subscribe to Cities Today News.

Jersey City On-Demand Transit Program Via Jersey City is expanding to offer a weekend service, said Mayor Steve Fulop.

The expansion coincides with the first anniversary of the launch of the service with mobility company Via. Fulop said the initiative had exceeded its goals of connecting deserts to public transportation and providing a low-cost alternative option to residents.

“Via is meeting and exceeding our goals of expanding connectivity with affordable transportation, offering residents more opportunities and improving quality of life, especially for our low-income and diverse populations in areas where Reliable public transport is otherwise scarce, ”Fulop said.

Due to high demand and a survey showing that 38% of users requested additional days of service, the network was extended to Saturday.

The new hours of service will cover Monday through Friday 6:00 a.m. to 10:00 p.m. and Saturday 8:00 a.m. to 10:00 p.m., and users can book trips through the Via the app or by phone.

Trips cost US $ 2 (£ 1.44) to or from the Central Zone, and US $ 2 plus US $ 0.50 per mile for trips in the Outer Zone. The service includes vehicles accessible to wheelchairs.

“Via Jersey City is reinventing transit in a way that prioritizes equity, resilience and the environment,” said Daniel Ramot, co-founder and CEO of Via. “We are proud to work with Mayor Fulop to continue to introduce innovative digital solutions that drive growth and access to transit in Jersey City.”

In September 2019, Jersey City, which is New Jersey’s second-largest city after Newark, announced plans to create a subsidized, on-demand ridesharing network.

The service launched on February 25, 2020, just as the COVID-19 pandemic was starting to take hold in the United States.

To date, Via Jersey City has provided over 216,000 trips, with major destinations including major transportation hubs and shopping / business districts.

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Flexible ticketing

Traditional New Jersey transit saw ridership drop to 90% at the height of the pandemic.

In response to changing modes of transport, the state transport agency, NJ Transit, announced the launch of a new bulk ticket purchase option last month as part of a pilot program to provide more flexibility.

Customers can now purchase 20 one-way tickets for the bus, tram and train which will be sold at 20% off the regular fare.

FLEXPASS tickets must be used within 30 days of purchase and can only be purchased through the agency’s smartphone app.

“We strive to make transit as attractive as possible and traditional monthly, weekly and ten-trip tickets are not economically optimal for many of our customers based on their current travel frequency,” said Kevin Corbett. , CEO and President of NJ Transit. “We hope we can encourage customers to return in transit by offering them a flexible pricing option that meets their needs.”


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Published March 18, 2021 – 11:00 UTC


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