Why are the names of EVs so goddamn boring?


It is increasingly difficult to keep abreast of all the announcements of new electric vehicles. Not because there are so many of them, but because the names of the cars are so uninspiring, and frankly quite boring.

Today, the automotive press is saturated with news of Kia’s new all-electric vehicle. The South Korean automaker has sent waves of excitement across the industry, so you’d be forgiven for thinking it has a really exciting name, but you’d be wrong.

Kia has decided to call its next electric car the EV6. Clearly that means electric vehicle 6. TechCrunch was bold enough to say that this was part of a new naming strategy … playing fast and free with the word strategy There are some people.

If randomly picking letters and numbers out of the air, and putting them together in some sort of lexicographical order, is a strategy, well, I don’t know what’s real anymore.

Kia’s sister company is no better. Just a few weeks ago, Hyundai announced its first electric vehicle which will come under its brand of pure electric vehicles, Ioniq. The imaginative name “5.”

Credit: Hyundai