YouTube Shorts, Google’s take on TikTok, may roll out in the US this week


Everyone is copying TikTok these days, including YouTube. Google first launched YouTube Shorts in India in September, but now it looks like the beta is ready to roll out to the United States.

Google appears to have accidentally posted a blog post announcing the expansion earlier today before quickly removing it (via 9to5Google). The blog post was dated the 18th, so it looks like it was posted early. There’s still a chance that something will change by then, or that Google may delay the announcement, but it’s clear the company is gearing up to roll out the platform more widely.

In addition to an expansion in the United States, the company is adding a number of features to Shorts. For one thing, the Shorts Camera will now allow you to add text to clips, as well as resample audio from other videos on YouTube (although creators can refuse to let their audio be reused). Here’s how Google described it in the now-deleted article:

In the coming months, we’ll be launching the ability to use audio from videos on YouTube – which includes billions of videos around the world – opening up a new playground of creativity like never before. This means you can give your own creative touch to the content you love to watch on YouTube and help it find a new audience – whether it’s reacting to your favorite jokes, trying out the latest recipe for a creator or piece together comedy skits.

You will also be able to find the music you see in the videos and reuse it for your own content by pressing a new “Create” button. You can also use the button to search for other videos made with the same music – useful for mindlessly scrolling through music memes. By bringing Shorts to the United States, Google is also expanding the licensed music pool, adding “millions” of songs from 250 labels.

Shorts is Google’s biggest attempt at building a social network since Google+, and direct access to existing YouTubevideos gives creators an almost endless pool of content to draw on. The company is clearly going all out for this feature, saying it plans to find ways to monetize shorts and reward creators, and will implement a shorts-only tab in the YouTube mobile app. .

Yet just to be large isn’t enough to build a successful social network (again, remember Google+) – not to mention that Instagram is currently competing for part of TikTok’s audience with Reels.

Since the blog post was dated the 18th, there’s a good chance we’ll see the feature start showing up at this point.

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Published March 17, 2021 – 04:49 UTC


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