Reports from last year suggested that Google was looking to make YouTube more of a mall, but we’ve seen little progress in that area since. That changes a bit today, as Google announced it was testing an automated list of products detected in videos.
Here’s the short text straight from YouTube’s test features support page:
[March 22, 2021] Automated test of the list of products detected in the videos:We are experimenting with a new feature that displays a list of products detected in certain videos, as well as related products. The feature will appear between recommended videos, for viewers scrolling under the video player. The goal is to help people explore more videos and information about these products on YouTube. This feature will be visible to people who watch videos in the United States.
And that’s about it. While the document doesn’t include any images of what the feature might look like, it looks like YouTube will be adding another section to its player page, where you’ll see recommended products based on what its AI vision thinks are in. a video.
The keyword in the quote above is “ detected ” because that is what suggests that Google is not just looking at the video title and tags to determine which products are in the video. Instead, it suggests that Google analyze the video and / or audio content itself to determine what to recommend. We have contacted Google for clarification and will update this post if we respond to you.
In that sense, the AI vision implementation might seem a bit redundant, but the tool could presumably detect other products that might not also be the main topic of the video. The company could also use this knowledge to help make more useful video suggestions, as its endless referral algorithm tweaks continue.
While such a change doesn’t suddenly turn YouTube into Amazon, it’s clear that Google is experimenting with ways to make more money from its audience. Hopefully the creators eventually see a return to those profits as well.
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Published March 23, 2021 – 00:37 UTC